Kodak EasyShare LS743 Digital Camera

The Kodak EasyShare LS743 combines compact design, enhanced sharing features, superb image quality, and ease of use to help you capture and enjoy those moments that make life enjoyable. The sleek, slim aluminum LS743 is slim enough to easily fit in your pocket, and it weighs under 6 ounces. It features a 4-megapixel resolution, professional-quality Schneider-Kreuznach C-Variogon 2.8X compact optical zoom lens, Kodak's new Color Science image processor, movie mode with up to VGA resolution, 1.8-inch LCD, rechargeable lithium-ion battery, 16 MB internal memory, and compatibility with SD and MCC memory cards. For a step up in price, the LS753 offers a 5-megapixel resolution and a 32 MB internal memory.

Optics and Resolution The LS743 has a 4-megapixel resolution for 2304 x 1728 images and photo enlargements up to 20 x 30 inches. Other resolution modes include 2304 x 1536 (4 MP, 3:2 aspect ratio), 1656 x 1242 (2 MP), and 1200 x 900 (1 MP). The Schneider-Kreuznach C-Variogon 2.8x optical zoom lens is also supplemented by a 3.6x digital zoom. Working with renowned German professional optics designer Schneider-Kreuznach, Kodak equipped the camera with an f/3.0 - 4.9 aspheric lens with a 6-16mm focal range (36-100mm, 35mm equivalent).

Movie Mode
The LS743 can capture both full-motion video (24 frames per second at 320 x 240 pixels, or QVGA) and TV-resolution video (VGA; 640 x 480 pixels at 13 fps) with capacity dependent on available memory (16 MB internal memory included; additional memory may be added via the SD/MMC expansion slot). You can also limit the length of your clips to 5, 10, or 30 seconds. With the 16 MB memory, you can shoot a 2-minute QVGA video.

More Features

1.8 inch (4.6 cm) high-resolution (134K pixel) indoor/outdoor display with 2x or 4x magnify, slide show, multi-up, fast scroll, protect, and album review modes
Scene modes: auto, portrait, close-up, self-portrait, museum/manner, night, night portrait, sport, landscape, snow, beach, party
Burst mode: 3 frames per second, up to 6 pictures
Built-in flash with auto, red-eye, fill, and off modes
Click to capture: 0.7 seconds (preview on), 0.8 seconds (preview off)
White balance modes: auto, daylight, tungsten, fluorescent

Storage and Transfer
Images can be stored within the LS743's 16 MB internal memory, or on optional Secure Digital (SD) or MultiMedia (MMC) memory cards. It connects to Macs and Windows-based PCs via USB 2.0 connectivity.

Sharing
With a touch of the red-jeweled Share button, you can store up to 200 pictures in an on-camera digital album. These pictures can then be shared anytime on the camera's large, 1.8-inch, high-resolution (134,000 pixels) indoor/outdoor LCD screen. The Share button also allows selection of photos for printing and even e-mailing, with up to 32 e-mail addresses stored in the camera's memory.

Kodak Color Science Image Processing Chip
Kodak's Color Science Image Processing Chip offers a new high-speed digital image processor, advanced algorithms, and hardware acceleration features that enable the LS743 make simultaneous, split-second decisions to produce rich, vibrant, true-to-life colors in almost any lighting situation. Each time you click the shutter, the Kodak Color Science Chip performs an instantaneous and advanced analysis of collected scene data to identify and correct multiple factors that influence picture quality. Scene light source is detected and adjustments are made to capture bright whites and true, vivid colors under difficult lighting conditions--fluorescent, tungsten or daylight. Scene content is analyzed for luminance, focal distance, subject matter orientation and color to determine the correct exposure and capture the natural details, accurate flesh tones, and rich colors you see in your composition.

Power and Size
The LS743 is powered by a proprietary rechargeable lithium-ion battery (1050 mAh), which can be charged via the included battery charger or an optional EasyShare Camera Dock. The KLIC-5001 battery can shoot approximately 350 images on one charge. The camera measures 4.3 x 1.9 x 1.2 inches and weighs 5.8 ounces.